“What can BP’s new CEO Bob Dudley do to restore the brand?”

I was interviewed by Al Jazeera about BP’s newAmerican CEO,  Bob Dudley.  When asked if it’s ‘too late’ I replied, “Better late than never – though it’s unfortunate on many fronts that BP didn’t appreciate the interest and diversity of stakeholders back in April…”

Click the link below to watch and tell me what you think!

via International Marketing Partners TV Interviews.

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