Burberry checks… its results in Asia

(13 October 2010) Today Burberry checks its results which will no doubt continue to be stellar.  Growing its Chinese business by stealth has proven very successful as it targets the wealthy Chinese buying their goods in the UK at 35% less than at home.  Shouldn’t be long before they open their own stores in key cities there, but will have to localise their range for that market, including the homewares products.

For additional insight, read  Michael Kavanaugh’s coverage for the FT.

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