As I discussed this morning in my BBC TV Breakfast interview, the successful rescue of the 33 miners is a welcome respite from the otherwise depressing news about economic turmoil, banker bonuses, paltry pensions and property prices. What is key once the miners have had a chance to process all they’ve experienced, is that they get good advice about any marketing opportunities that are presented to them. It’s not beyond the realms of possibility that life insurance, beer, personal hygiene manufacturers amongst others approach them to endorse their brands. No doubt the William Morris agency is already on-site to secure movie and TV rights for their amazing story which might bring them at least a financial cushion on the back of the horrendous trauma they’ve experienced and the fact they are now all unemployed. The happy ending in any case is one that delights everyone, regardless of where in the world they are.
An unexpected benefit I suggest is Chile’s country brand is now much more favourably viewed than before the miners were rescued. It demonstrated to the world it can manage expectations (having told the media it would be Christmas at the earliest before the miners are rescued) and projects, having engineered the rescue capsule flawlessly and ahead of schedule. Hopefully their inward investment team are working overtime to capitalise on this unexpected success and showcasing of talent.