Marketing Week’s cover story, Have faith in the future, is an in-depth analysis of the Marketing Academy’s Boot Camp, for which I conducted its International Marketing curriculum. Marketing Week comments:
“Young marketers face a dearth of opportunities to develop their business and leadership skills and companies are frustrated by a lack of top-level talent. But a new Marketing Academy is molding tomorrow’s stars and inspiring marketing’s elevation to the board.”
The Marketing Academy Scholars are truly enlightened global citizens who are very worldly for their age – then again – they have grown up in a more globalized era than any previous generation and so they innately think and act with global awareness.
It is essential that as part of Marketing Academy’s curriculum in developing the next generation of future business leaders, they understand the tangible benefits of this worldly outlook that will include fewer conflicts and warfare as international commerce bridges people and cultures. Given that, it comes as no surprise that the Marketing Academy sponsors include Google, one of the world’s most successful global brands.