Tag Archives: management

For American Eyes Only: “Making It Right” BP’s TV Ads

Why isn’t BP showing these US television ads in the UK and other EU countries where their image has also been badly eroded?

This one ad has had 847,091 views to date:  via YouTube – MuseOfMarketing’s Channel.
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“What can BP’s new CEO Bob Dudley do to restore the brand?”

I was interviewed by Al Jazeera about BP’s newAmerican CEO,  Bob Dudley.  When asked if it’s ‘too late’ I replied, “Better late than never – though it’s unfortunate on many fronts that BP didn’t appreciate the interest and diversity of stakeholders back in April…”

Click the link below to watch and tell me what you think!

via International Marketing Partners TV Interviews.