Tag Archives: Marketing Academy

Marketing Week’s Cover Story on the Marketing Academy

Marketing Week’s cover story, Have faith in the future, is an in-depth analysis of the Marketing Academy’s Boot Camp, for which I conducted its International Marketing curriculum.  Marketing Week comments:

“Young marketers face a dearth of opportunities to develop their business and leadership skills and companies are frustrated by a lack of top-level talent. But a new Marketing Academy is molding tomorrow’s stars and inspiring marketing’s elevation to the board.”

The Marketing Academy Scholars are truly enlightened global citizens who are very worldly for their age – then again – they have grown up in a more globalized era than any previous generation and so they innately think and act with global awareness.

It is essential that as part of Marketing Academy’s curriculum in developing the next generation of future business leaders, they understand the tangible benefits of this worldly outlook that will include fewer conflicts and warfare as international commerce bridges people and cultures.  Given that, it comes as no surprise that the Marketing Academy sponsors include Google, one of the world’s most successful global brands.

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HOW READY ARE YOU TO WORK WITH THE WORLD?

HOW READY ARE YOU TO WORK WITH THE WORLD?

Today Wednesday, 8th September, I’m leading the Marketing Academy’s Faculty for its International Marketing curriculum.   The Marketing Academy provides a great forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of future business leaders.  This is an overview of the program highlights I’ll be covering in my half-day seminar:

How Can You Win in Overseas Cultures?

To hit the ground running – saving yourself time, money and embarrassment while you build your overseas client base and networks – you must be fluent in the business cultures of your overseas business partners if you’re going to be an effective business developer.

Whether you’re encountering these other business cultures while traveling the globe or at your desk via e-mails, this highly-practical and relevant help gives you actionable information about yourself and your international colleagues’
business practices and cultures, making you a more fluent corporate diplomat.  The objective: to enable you to succeed in the ambiguous, unsettling and diverse international business environments which you are now targeting.

This program is based on the principle that understanding the environments and contexts in which international business partners operate develops executive citizen diplomats who can operate successfully while representing their companies and their countries.

Marketing Academy Programme Objectives

  • to reveal how individual behaviours/actions affect the perceptions of executives in a variety of other business
    cultures
  • to provide participants with frameworks, insights and tools to be able to create action plans and directly apply the
    learning to their business activities
  • to offer participants insights necessary to create effective communication within international colleagues and/or team
    members
  • to reduce the levels of stress, frustration and conflicts based on simple misunderstandings
  • to deliver valuable knowledge concerning what makes other business cultures “tick”
  • to raise the probability of building long-term, profitable business relationships that are fruitful and lead to the
    achievement of business and professional goals
  • to help participants begin the learning journey toward being true global diplomats

Format

This ½ day Marketing Academy interactive session is infused with small group activities to provide frequent opportunities for the Marketing Academy Scholars to share personal experiences, ask questions and try out ideas and new behaviours in a safe and confidential setting.  The process is engaging, fun, experiential and effective.

The Scholars will be working in small groups to actively debate and network while expanding their global business competence.

The Scholars will apply a variety of learning methods and materials during this “Working with the World” programme while exploring first-hand, real-life examples of business situations to clarify the concepts presented.

Session topics include:

  • What are “global mindsets” and “business cultures”?
  • Models to describe business cultures
  • Managing cross-cultural dilemmas
  • Role plays: Communicating across cultures
  • Leading complex international teams
  • Assessing and developing your global mindset

Learning Techniques

  • Lively presentations of core material
  • Question and answer sessions
  • Large group discussions and small group exercises and report-backs
  • Learning workbook including copies of the presentation materials

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